Polynoid_Nike | STASH MAGAZINE

Polynoid Unleashes “Deadly Breed” for Nike Hypervenom

Blacklist directing collective Polynoid helps Nike’s latest athletic boot sink it’s teeth into your frontal lobe with the perfect blend of hyper-real rendering and visual adrenalin.

Stash asked Polynoid what hurdles the spot presented: “The creature design was definitely the most challenging task on this project. Creating something that gave us everything we needed to tell the story the right way and generate the overall tone for the spot as well as highlight the product and its look definitely took us a while. Also, turnaround time was quite fast so we had to find a way to keep the production open enough for having the opportunity to quickly react to feedback.”

Agency: W+K Portland

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