Psyop and CD Gerald Ding spent six days in Kingston, Jamaica, scouting for talent and locations to serve as the base for their free-wheeling 2D cel animation in one of three videos commissioned by The House of Marley to launch the company’s latest portable audio system, an eco-friendly Bluetooth beauty called the Get Together.
Gerald Ding: “We wanted to show how a song can bring together friends and strangers alike, and how a good vibe can multiply from one person and grow into a whole block party. We wanted to create an emotional thread between the visuals and how the characters were feeling, and how they imagined themselves.”
Client: The House of Marley
Production: Psyop
Director: Gerald Ding