Although best known for their striking 3D animated work, London’s ManvsMachine rebrand the film domain of UK broadcaster Channel 4 with an intriguing mix of live action, stop motion (the logo) and digital post production (provided by Analog).

MvsM say they developed “a contemporary take on a classic film strip / projector effect… to give the package a visual signature beyond the logo.

“The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods.

“Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically.”

Watch the finished IDs with all three of their alternate endings:

Concept, Design & Direction:
ManvsMachine

Agency & Production Company:
4creative

Creative Director:
Dan Chase (Channel 4)

Producer:
Liz Arnott (Channel 4)

DoP:
Alex Barber

Art Direction / Set Design:
Simon Davies (UK)
Max Orgell (US)

Post Production VFX:
Analog

Colourist:
Aubrey Woodiwss (Electric Theatre Collective)

Offline Editors:
Alex Lea (Envy)
Nick Armstrong (Envy)

Music Composition:
Resonate