Wonderfully clean and friendly art direction in this online film for Toon, a thermostat that helps you monitor/manage your energy consumption.

PlusOne: “As Toon can be operated via a tablet, we chose to build the story around this. Realistic 3D, an earthly yet clean color palette and warm sound design were used to achieve a personal and lifelike touch.” Directed and produced by PlusOne in Amsterdam thru Achtung!.