IF and ATTIK Sample Scion
The first two spots from the new phase of the “United By Individuality” campaign out of ATTIK for Scion produced by Imaginary Forces. ATTIK co-founder and creative director Simon Needham: “These newest ads energetically combine actual owners’ xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion’s vehicles and their owners - while also showing how their individuality ties them together.”
Watch “Samples xB”
Watch “Samples tC”
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on Thursday, January 8th, 2009 at 12:20 pm and is filed under Advertising, CG, Feed, VFX.
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January 9th, 2009 at 4:55 am
“These newest ads energetically combine actual owners’ xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion’s vehicles and their owners - while also showing how their individuality ties them together.”
What a spectacular load of meaningless hot air to cover up some tired, dull and vacant motion graphics.. I remember when Attik were a force to be reckoned with.. alas.
January 9th, 2009 at 10:47 am
Pixel stretching is coming back! Yeah!
The other stuff isn’t too bad, but i concur with the above comment.
January 10th, 2009 at 3:26 pm
where the client may have approved these and the final animations solved the design and animation challenge per the brief, they really pale in comparison to the rich illustrative worlds stardust, blind and shilo created and coined as the scion language we’ve all become accustomed to with their commercials. too bad.