Buck Goes Gilliam For Gatorade

In this epic viral campaign that plays out as a mock replica of Monty Python and the Holy Grail but with less grail and more Gatorade, TBWA \ Chiat \ Day brought Buck on to fill in a few quintessential Terry Gilliam-esque animated segments and handcrafted book sequences. In true Monty Python style, Buck accomplished the ridiculous task without a smidgen of shame or regret. Watch the full five-part series at www.missionG.com.













February 24th, 2009 at 2:55 pm
Oddly enough, the product is also sold as an industrial safety product. http://www.criticaltool.com/gatorade-sqwincher-at-work.html