Yes, the spot is an extension of the ground-breaking Michael Mann/ThreeLeggedLegs effort from 2008 but MassMarket does a solid job of extending the look while pushing the cars, stadium, track and “light monsters” all into 3D. Jeffrey Dates, animation director, MassMarket: “The objective of moving the cars to CG was to allow more flexibility in creating camera angles, and provide cost efficiencies. Using models heavily modified from Turbosquid, we textured the skins of 10 hero Nascars with up to 30 cars in some shots.” Agency: Goodby, Silverstein & Partners, director: Jeffrey Plansker, production: Supply & Demand
VFX: MassMarket.
Watch Sprint “Speedway”

This entry was posted on Saturday, February 21st, 2009 at 8:22 am and is filed under Advertising, Animation, CG, Feed, VFX. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.