French football legend Zinedine Zidane’s search for the origins of the super human talents of 21 year old Argentine football phenom Lionel Messi provides the story arc for this launch spot for the F50i soccer boot from Adidas. The campaign extends to an online component at www.adidas.com/football created by 180’s digital group RIOT.

Agency: 180 Amsterdam, director: Rupert Sanders, production: MJZ, post and VFX: The Mill, DP: Alwin Kuchler, editor: Neil Harris @ Work Post, sound design: Alex Nicholls-Lee

Watch Adidas “The Spark”

This entry was posted on Thursday, May 28th, 2009 at 8:58 am and is filed under Advertising, Feed, VFX. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.