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Pop Up Utopia from The Mill

Cool new pop-up book action for Ford from agency Zubi directed by BIF at The Mill. Anyone recall Ford’s real life attempt at an idyllic world? (click here for the answer). Yikes, I’ll take the pop-up book version.

Watch Ford “Pop Up”

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3 Responses to “Pop Up Utopia from The Mill”

  1. lovenuts Says:

    this looks so similar to a whole other bunch of pop book ads ….lame creative…nice animation and cg tho

  2. Billy-us Says:

    Agree the pop-up idea is done to death but this one takes the concept many levels forward.

  3. AG Says:

    Are the opening 2 shots an homage to the same two street-scape shots in fergie’s ‘clumsy’ clip a couple of years ago? (1:26)
    - http://www.youtube.com/watch?v=kN9vm95SocU

    Love The Mill’s work, though.

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