MassMarket and Wieden+Kennedy, Portland replicate a string of never-say-die sports talent (including Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong) for Nike’s latest ode to sweat and pain. Music by The Hours. Thanks to Alba for the tip.

Watch Nike “Human Chain”

See below for full credits

Client: Nike
Title: Human Chain

Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz

Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund

Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall

VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer:  Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman and Pixel Liberation Front
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
CG Tracking, Joerg Liebold

Existing music piece by The Hours
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom

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