The Bl:nd Vision of Audi
Seductive intro spot for Audiâ€™s new family luxury A7 Sportback directed by Blind CD Vanessa Marzaroli whose Rorschach-induced Crazy music video for Gnarls Barkley served as a reference point for the agency.
Marzaroli: “Since the entire piece supposes the idea we can travel through an auto designerâ€™s brain, that his creative process can actually be visually presented, our goal was to convey the connection between design inspiration and engineering. We endeavored to marry the fine, elegant lines of the car’s construction with relatable, organic and fluid elements representative of human tissue to show the mindâ€™s own exploratory thought process.”
Agency: BBH, London, Production: Blind/Jelly London, Director: Vanessa Marzaroli, Design/VFX/Animation/editorial: Blind, music: Basement Jaxx