The long history of innovative Channel 4 branding reached an apex of sorts this week with the release of five detail-packed broadcast IDs assembled from 25 looping scenes created by 17 independent creatives, artists, and filmmakers. [Watch]
From the team at Found in London: “Working closely with Pentagram and 4creative, we designed the motion system and broadcast package for Channel 4’s new master brand.” [Watch]
UK broadcaster Channel 4 marks the 40th anniversary of both the network and Raymond Briggs’ instant classic Christmas special The Snowman with a sweet holiday ID featuring characters from the original program and its sequel. [Watch]
Director/animator Ryan Brotherston in London: “We recently made a fun little film for Channel 4 here in the UK. The brief went something like this… Channel 4: “We need to explain a new way of working to our people.” [Watch]
The creative team responsible for the brilliant “We’re the Superhumans” Paralympics spot (Blink director Dougal Wilson, MPC, and 4creative) are back with a set of standout IDs for Channel 4. [Watch]
Blink director Dougal Wilson crafts a potentially disastrous brief into an uplifting and emotional joy with his fearless musical treatment of Channel 4’s campaign for the 2016 Rio Paralympics with MPC providing VFX across 144 shots, including extensive crowd replication and creation of the new Rio stadium in CG. [Watch]
