Taking inspiration from film noir and fashion photography, the design and motion team at FutureDeluxe Sydney captures the layers of emotion associated with driving a Lexus while integrating typography deep into the world-building. [Watch]
Smuggler director Jaron Albertin and the MPC design/VFX team offer a glimpse at the future of advertising production in this fully-remote CG spot created with the Unreal game engine and starring the Lexus LF-30 electric concept car. [Watch]
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
Lexus launched the 467-horsepower GS F at the 2015 Detroit Motor Show with this 74-second slab of sweet vehicular porn directed by Polynoid, animated at Woodblock and produced by Blacklist thru Team One with music and sound design by Joel Corelitz at Waveplant. [Watch]
Combining sleek live footage of the previously unseen Lexus LF-C2 concept with ominous matte paintings, Gentleman Scholar and Team One indulge in what a friend of mine likes to call vehicular porn.
“Playing with illumination and carefully manipulating shadow, we hoped to tell a story with atmospheric wonder and stunning visuals. By hand-painting vast, dreamlike expanses and weaving them with tightly composed shots of the vehicle’s sleek contour, our goal was to leave viewers ruminating on the exciting future of automotive design.” [Watch]
