Travelers "Unfinished Stories: The Tree House" by Lobo | STASH MAGAZINE

Travelers “Unfinished Stories: The Tree House” by Guilherme Marcondes

In an effort to reduce traffic fatalities caused by distracted drivers, Travelers Insurance and TBWA\Chiat\Day New York commissioned a series of animated films imagining unfinished chapters in the lives of actual victims. [Watch]

Gatorade Heart of a Lio Gizmo animated film | STASH MAGAZINE

Gatorade “Heart of a Lio” by Gizmo

Lionel Messi’s quest to bring the World Cup home to Argentina continues this summer in Russia and this four-minute tale, lovingly crafted by Gizmo in Buenos Aires, provides a spectacular recap of the man and the challenges he’s faced since childhood. [Watch]

Gatorade G Active | STASH MAGAZINE

The Making of Gatorade G Active “Water Made Active”

Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera. [Watch]

Gatorade The Boy Who Learned to Fly| STASH MAGAZINE

Moonbot: Gatorade “The Boy Who Learned to Fly”

The animated (and true) story of how a Jamaican boy named Usain Bolt embraced his innate talent for running, rising thru pressure and pain to become the fastest man alive – brought to vibrant life by the Oscar-winning team at Moonbot for Gatorade thru TBWA\CHIAT\DAY. [Watch]

Behind the Scenes of Disney “Playmation”

Vancouver VFX house The Embassy reveal their extensive and detailed efforts behind this ambitious web film for Playmation, Disney’s new line of wearable tech toys and connected apps featuring Marvel’s Avengers and Star Wars. [Watch]

TBWA\Chiat\Day_Gatorade Be Like Mike | STASH MAGAZINE

1stAveMachine Wants to “Be Like Mike”

1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Watch]

Immediate Byte