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Issue 32, Clip 1 (released 5/1/2007)
Title:SAAB Blackbird
Type:TVC
Duration:60
Client:SAAB
Director:Joseph Kosinski
Production:Anonymous Content
Animation:Speedshape, Los Angeles
Synopsis:The spark for this smooth and elegant spec spot was ignited during a trip to the LA Auto Show in December 2006 where director Joseph Kosinski spotted the Saab Aero X concept, I knew immediately it was the car I wanted to use in the spot. I also wanted to do a branding spot rather than make it product specific - no gimmicks, slogans, taglines, etc. Focus on mood rather than features, and try to provide a brief glimpse into the near future. The approach is more like a music video a very simple, classic, open narrative, with focus on establishing a relationship between the car and the girl through a variety of visual metaphors, i.e. opening doors vs. folding legs, cutting between girl on her back and car upside down on the road, etc. The silky and riveting final visuals belie three months of late nights and technical heavy lifting by the Venice, CA office of CG specialists Speedshape. VFX super Robert Nederhorst let s us in on some production secrets: For all the 3D work we used 3ds Max and rendered with VRay. The VRay render engine chewed through 280 million polygons in the forest scene with over 1000 trees in it. Render times for that were manageable at 2 hours/frame at 960x540 with displacement, reflection, shadows, and pure HDRI lighting. Our entire shoot used a digital film pipeline with the Viper camera in FilmStream mode. Compositing was done in D2 Software s Nuke and we used Intel based Xeon workstations and AMD based Opteron render nodes. Additional Boxx hardware provided realtime HD playback and we used a Panasonic 50" 1080p plasma to QC our work.
Credits:For Anonymous Content EP: Jeff Baron HOP Sue Ellen Clair Head of sales: Michael DiGirolamo DP: Gary Waller Storyboards: Dwayne Turner For Speedshape VFX super: Robert Nederhorst Producer: Stephen Griffith CG super: Greg Tsadilas Compositing super: Marc Dominic Rienzo Previz: John Allardice Digital artist/videographer: Erick Schiele Digital artists: Nathan Millsap, Linden Vennard, Matt Fairclough Modeling: Jared Tripp, Justin Mijal, Nick Poznick, Jeff Zimnickas, Willam McMahan VFX assistant: Hagen Gilbert Compositing assistant: Brady Doyle 3D tracking: Mike Orlando EP: Steve Reiss Managing director: Carl Seibert On set photography: Pamela Newlands Music: remix of Nina Simone by Jeffery Kosinski
Toolkit:3ds Max, VRay, Scratch, PF Track, Photoshop, Terragen

Issue 32, Clip 2 (released 5/1/2007)
Title:XBOX Guitar Hero 2 "Hero"
Type:TVC
Duration:30
Director:Peter Candleland
Animation:Passion Pictures
Synopsis:The good news was the board and visual references from the agency were very cool. The bad news was a project that needed 10-12 weeks of production time had to be done in four. "Pulling high-quality traditional 2D animation, rich painterly backgrounds, CG elements and VFX, and complex compositing into a coherent and good looking film in such a short time was a challenge," admits Passion Pictures producer Anna Lord. "Delivering in HD 1920 x 1080 at 24fps also put a lot of extra pressure on machine time. We had to bring in extra air conditioning to stop the machine room from blowing up."
Credits:For McCann Worldgroup, San Francisco CDs: Scott Duchon, Geoff Edwards Copy: Mat Bunnell, Rick Herrera AD: Nate Able Producer: Hannah Murray For Passion Pictures Producer: Anna Lord EPs: Hugo Sands, Michael Adamo For Machine Head Sound Design: Stephen Dewey Music: "Woman" by Wolfmother
Toolkit:Toonz, Photoshop, XSI, Mirage, After Effects, Final Cut Pro, pencils, paper, Maya, Shake, Flame

Issue 32, Clip 3 (released 5/1/2007)
Title:Gatorade "What s Inside"
Type:TVC
Duration:60
Director:Grady Hall and Matthew Cullen
Production:Motion Theory
Animation:Motion Theory
Synopsis:To leverage Gatorade's endorsement deal with Pittsburgh Penguin phenom Sidney Crosby in Canada, Toronto agency Downtown Partners DDB and Motion Theory take us inside the young Canadian's head to see what goes on just before a goal. The surreal result (a combination of 3 D and 2 D animation, in camera effects and software written for the project) is crammed with quick and twisted references to hockey and Crosby's personal life: e.g. the scene of him battling household appliances on spider legs is a reference to his childhood habit of firing hockey pucks at the family dryer.
Credits:For Downtown Partners/DDB CD: Dan Pawych AD: Linda Carte Copy: Shelly Dwyer Producer: Laurie Maxwell For Motion Theory Directors: Mathew Cullen, Grady Hall DP: Mark LaLiberte-Else Producer: Anna Joseph EP: Javier Jimenez ADs: Mark Kudsi, John Fan VFX super: Vi Nguyen VFX producer: Matt Winkel Programming : Josh Nimoy 3D animators: Chris Clyne, Tom Bruno, Danny Zobrist, Kyle Cassidy, Helen Choi, Josh Cortopassi, Hao Cui, Jesse Franklin, Grace Lee, Ruel Smith, Keith Yakouboff, Kai Bovard Designers/2D animators: John Fan, Mark Kudsi, Jake Sargeant, Mike Slane, Krystal Chinn, Christian De Castro, Chad Howitt, Evan Parsons Concept artists: Warren Fu, Derick Tsai, Francis Tsai Editor: Jason Webb Assistant editor: Josh Basche Editorial producer: James Taylor For 1.1 VFX Lead compositor: Danny Yoon Additional compositing: Matt Motal, Kevin Prendiville
Toolkit:Maya, Shake, Flame

Issue 32, Clip 4 (released 5/1/2007)
Title:"Colin McRae Dirt"
Type:Game Trailer
Duration:0
Director:Wiek Luijken
Animation:Axis Animation
Synopsis:The assignment on this project, says Axis EP Richard Scott, was to distinguish the trailer for Colin McRae Dirt from the many other driving and off road promotional clips in the games world. "The trailer needed to illustrate to consumers the main features of the new title, which are a variety of racing styles, extensive car damage, detailed car interiors and amazing realism including visual effects. It also needed to induce high levels of emotion from the viewer and explain how the franchise has progressed since the last Colin McRae Rally game.
Credits:For Codemasters Brand manager: Guy Pearce For Axis Animation Producer: Paula Lacerda EP: Richard Scott Production coordinator: Jo Shaw Technical director: Nic Pliatsikas Lead artist: Sergio Caires
Toolkit:Maya, Houdini, Modo, Combustion, Final Cut Pro

Issue 32, Clip 5 (released 5/1/2007)
Title:Altoids "Australian Double Back"
Type:TVC
Duration:30
Client:Altoids
Director:Tim Godsall
Production:Biscuit Filmworks
Synopsis:Sydney's Animal Logic help pump up the comedy on these spots for Biscuit director Tim Godsall who, in a rare personal moment, reveals, "I was just so happy for the actors, to be honest. There aren't a lot of good roles out there for people with blowholes in the back of their necks or with bananas for hands. So when an opportunity like this comes along it's gratifying. And the dog was such a cool dog... I ended up keeping him."
Credits:For Biscuit Filmworks DOP: Bryan Newman EPs: Shawn Lacy Tessaro, Eric Stern Line producer: Karen O Brien Production designer: Janet Nelson For Leo Burnett, Chicago AD: Reed Collins Copy: Bob Winter Producer: Ray Swift
Toolkit:Flame

Issue 32, Clip 6 (released 5/1/2007)
Title:Air Action Vigorsol
Type:Viral and TVC
Duration:30
Director:Ben Dawkins
Production:Stink
Animation:Moving Picture Company
Synopsis:This spot raises a lot of questions (mostly about the ingredients of these Italian mints and the digestive abilities of forest rodents) but there is also the problem of how to recreate the director's illustrative visual reference in 3D animation. The answer, according to Jake Mengers, MPC 3D lead, was lots of tests. "We discovered if we used after effects plug ins, such as edge detects, median blurs, and artistic effects to treat 3D passes we could get the illustrative look in the final comp. We combined this with further 3D passes composited in Shake to build up the look we wanted."
Credits:For BBH London CDs: Verity Fenner, Claudia Southgate Producer: Olly Chapman For Stink EP: Blake Powell Producer: Sophie Kluman For Moving Picture Company Editor: Alex Holden VFX super: Jake Mengers Post producer: Sophie Gunn 3D team: Jorge Montiel, Duncan McWilliam, Andreas Graichen, Will Broadbent, Ali Dixon, Tony Thorne Matte painters: Henrik Holmberg, James Bailey Shake compositors: Becky Porter, James Russel, Kim Stevenson FX artist: Ashley Tyas
Toolkit:Maya, Flame, Shake

Issue 32, Clip 7 (released 5/1/2007)
Title:Adidas "Impossible is Nothing" 2007
Type:Cinema and TVCs
Duration:0
Client:Adidas International
Director:Dean Maryon and Sean Thompson
Animation:Passion Pictures
Synopsis:Starting with artwork and narratives supplied by outstanding athletes, Passion Pictures shot and animated a series of 30 inspirational tales built on how those athletes survived the toughest moments in their careers. The key to making it all work, says Dean Maryon, CD/director at 180 Amsterdam, "was focusing on the athlete's personal journey, allowing them to feel comfortable so they could have an intimate and direct conversation with the audience. The campaign was in production for more than a year and included TVCs, documentaries, original artwork, online, digital, posters, gallery exhibitions and clothing."
Credits:For Adidas International SVP BMC: Eric Liedtke VP GMC: Chris Kyle Communication managers: Kieran Riley, Andrew Lux For 180 Amsterdam Directors/CDs: Sean Thompson, Dean Maryon ECDs: Richard Bullock, Andy Fackrell EP: Tony Stearns Producer: Kate Morrison For TBWA Worldwide CCO: Lee Clow CD: Joe Kayser Copy: Crocket Jeffers AD: Andy Nordfors For Passion Pictures Supervising animation director: Dan Sumich Doc live action director: Dan Gordon EPs: Michael Adamo, Hugo Sands Animation producer: Erika Forzy Assitant animation producer: Debbie Crosscup Head of CG: Jason Nicholas Compositors: Lee Gingold, Ray Lewis, Niamh Lines, Neil Riley, Ed Salkeld 2D animation PCs: Dave Burns, Jennifer Coatsworth Animators: Rikke Asbjoern, Tom Gravestock, Kristian Hammerstad, Jerry Fordher, Tim Snapher, John Robertson, Pete Candeland, Yu Sato, Dave Burns, John Williams, Stephane Coedel, Wip Vernooij, Dave Lea, John Taylor, Tim Sanpher, Steve Irwin, Rikke Asbjoern, Tim Webb For Grand Central Studios Mixer: Gary Turnbull
Toolkit:Combustion, After Effects, Flash, Final Cut Pro

Issue 32, Clip 8 (released 5/1/2007)
Title:Nicktoons "Reface"
Type:Cinema promo
Duration:0
Client:Nickelodeon
Director:Steve Small
Animation:Studio AKA
Synopsis:Nicktoons on-air presence gets a pungent punch-up from director Steve Small and the various bodily expulsions of four new characters designed and animated by Studio AKA in London: Rooftop, a nine-foot moose; Spoon, a hyperactive kid; Beat, a mouse and a brain named Colin. The CGI and live action series includes thirty-four IDs running between five and fifteen seconds each plus this 30 second cinema promo.
Credits:For Nickelodeon CD: Peter Drake Producer: Tracey Cleland AD: Akin Akinsiku For Studio AKA Producer: Sharon Titmarsh Animation: Dave Antrobus, Perrine Marais, Boris Kossmehl, Fabienne Rivory, Mic Graves Primary model builder: Matt Morris CG: Markus Lauterbach, Will Eagar, Fabrice Altman Technical consultant: Fabrice Altman Production assistant: Cat Scott After Effects compositing: Nic Gill
Toolkit:After Effects, Maya

Issue 32, Clip 9 (released 5/1/2007)
Title:TCM "Underground"
Type:Broadcast IDs
Duration:0
Client:Turner Classic Movies
Director:Freestyle Collective
Animation:Freestyle Collective
Synopsis:Any late night movie showcase of campy over the top horror hosted by Rob Zombie (including Ed Wood's Bride Of The Monster and George Romero's The Crazies) needs appropriately twisted packaging. Freestyle Collective's solution was to script and animate these little narratives with a certain retro stained gleeful weirdness. "We wanted to create a series of shorts that had a sense of humor and didn't rely on any filter bells and whistles," says Freestyle CD Victor Newman. "So, we had the design team step away from the Macs, pull out paper and pencil and create images that were raw and very compelling."
Credits:For Turner Classic Movies SVP: Shannon Davis Forsyth For Freestyle Collective EP: Elizabeth Kiehner CD: Victor Newman Designer/lead animator: Mark Bellncula Designer: Keng Ming Liu Illustrator/animator: Devin Clark
Toolkit:paper and pencil

Issue 32, Clip 10 (released 5/1/2007)
Title:MTV Mobbed
Type:Show package and short films
Duration:0
Client:MTV Asia
Director:Fons Schiedon
Production:FonzTeeVee
Animation:Birdo Studio
Synopsis:MTV Mobbed is a multi-media initiative encompassing content for a TV show, mobile phones, website and events all tied together by a group dysfunctional characters called the MobSquad. "The brief from MTV was to create a strong distinctive character-driven identity for the project," reveals Amsterdam illustrator/director Fons Schiedon. "Mobbed itself being a container for a wide range of subject matter, it was the MobSquad group that was to be the beating heart - a central identity and an emotional link to the users."
Credits:For MTV Asia Commissioning director: Charmaine Choo For Fonzteevee Director: Fons Schiedon Sound design/music: Bram Meindersma Additional animation/editing/ compositing: Fons Schiedon Live action production: Janneke van de Kerkhof Set buddy: Amir Admoni For Birdo Studio Animators: Luciana Eguti, Paulo Muppet Assistant animators: Ana Paula Indalˆncio, Bruna Brito, Tatiane Ara£jo, Ana Rocha, Gustavo Teixeira, Rafael Gallardo
Toolkit:Illustrator, Flash, After Effects, Premiere Pro, MSN Messenger

Issue 32, Clip 11 (released 5/1/2007)
Title:"Die Ludolf"
Type:Broadcast design
Duration:0
Client:DMAX
Director:Tomas Dieguez
Animation:Punga Visual Consorcio
Synopsis:Die Ludolf is a weekly TV docu-soap following four rural, car-obsessed German brothers. With no footage of the cast to work with, Buenos Aires studio Punga had to intro Peter the brain, Manny the tinkerer, Uwe the womanizer, and Gunter the poker face in 23 seconds with graphics alone.
Credits:For DMAX Producer: Bruce Meier For Punga Director: Tomas Dieguez EP: Patricio Verdi Art Director: Maria Pia Castro de la Torre Animators: Fernan Graziano, Camilo Barria Royer Producer: Irina Sbaglia
Toolkit:Illustrator, After Effects

Issue 32, Clip 12 (released 5/1/2007)
Title:"Purple and Brown"
Type:Broadcast interstitials
Duration:0
Client:Nickelodeon UK
Director:Rich Webber
Animation:Aardman
Synopsis:Two of a series of stop motion interstitials - aired by Nickelodeon in the UK and Nick Toons in the US - which won the 2006 Children's BAFTA for Short Film. "Purple and Brown first came about from another idea I had for a flatulent acrobatic team," recalls Aardman director Rich Webber. "At the same time we were approached by a comedian who wanted to incorporate some animated characters into his TV show. So a two minute piece was written to fit his show, a pilot was shot, and Purple and Brown were born!"
Credits:For Nickelodeon EP: Howard Litton For Aardman Writer/director: Rich Webber Animator: Darren Thomson Model makers: Lee Tetzner, Alexis Hoskins, Lorna Cashmore Storyboard artist: Joe Wood Sound editors: Will Norie, Sean Richards Foley artist: Richard Hinton DOP: Mark Charberlain Camera assist: Suzi Little Floor manager: Kev Harwood Music: Mark Thomas VFX: Bram Ttwheam, Tom Lord Sound mixer: Chris Domaille Online editor: Franz Ketterer EP: Milles Bullough, David Sproxton, Peter Lord Producer: Helen Argo Series producer: Jacqueline White
Toolkit:Final Cut Pro

Issue 32, Clip 13 (released 5/1/2007)
Title:MTV "immaturity.tv"
Type:Virals and Broadcast promos
Duration:0
Client:MTV Networks
Director:Clay Weiner
Animation:Hornet Inc.
Synopsis:Aiming for a look somewhere between Claymation and vinyl toys, Hornet transforms creator/director Clay Weiner's character sketches into 3D for the launch of Puberty - MTV's newest challenge to good taste and intelligence. The website and viral games launched simultaneously with TV spots and mobile episodes earlier this year. Beyond being a brand campaign for MTV, Puberty is also MTV's first adventure in creating original mobile content.
Credits:For Hornet Creator/director: Clay Weiner Writers: Clay Weiner, Kerry Keenan EP: Michael Feder Producers: Danielle Amaral, Hana Shimizu Animation director: Nicholas Weigel Editors: Moss Levenson, Anita Chao DP: Ignacio Ayestaran Storyboards: Nicholas Weigel, Achiu So, Charlie Canfield Lead TDs: Allan Gersten, David Lobser TDs: Yuli Lao, Stanley Ilin, Yarron Canetti, David Fedele, Ignaciao Ayestaran Animators: Nicholas Weigel, Henning Koscy, Sean Curran, Carlos Sandoval, Ryan Gong Sound Design: Amber Music Original Music: Mario Grigorov/Siblings
Toolkit:Maya

Issue 32, Clip 14 (released 5/1/2007)
Title:ESPN NASCAR "NASCAR Now"
Type:Broadcast open
Duration:0
Client:ESPN
Animation:The Syndicate
Synopsis:Big loud action opens for one of the world's biggest loudest spectator events - and ESPN's newest sports franchise. All three spots were produced in their entirety - from concept through live action, visual effects, motion graphics, logo design, telecine and digital delivery - by design and prodco The Syndicate. Gaining ESPNs trust on a previous job for the Monday Night Football package, the LA studio was granted complete creative freedom on this project.
Credits:For ESPN VP creative services/studio directing: Rick Paiva Sr CD: Noubar Stone CD: Chris Mantzaris SVP business operations: Jeff Siegel For The Syndicate MD: Kenny Solomon Producers: Richard Mann, Nicola Wiseman Design producer: Melissa Blakey Flame: Les Umberger, Kevin Prendiville, Mike Eck, Todd Hemsley VFX super: Luke McDonald Digital super: Danny Braet VFX coordinator: Magdalena Wolf CG: Josh McGuire, Minory Sasaki, Adrian Van Der Park, Anthony Vu, Bruce Branit, Eddie Robinson, Paul Ghezzo, Steve Graves, Trevor Harder, Trevor Peirce Roto: Alana Aranki, Tim LeDoux Compositors: Tim LeDoux, Josh LaCross Digital environments: Vlad Bina Animators: Chris Lopez, Anthony Honn, Eric Keller, Grant Okita, Geoff Mark, Oliver Arnold, Paul Parker, Roy Cullen
Toolkit:LightWave, 3ds Max, Maya, Massive, Modo, Cinema 4D, Photoshop, After Effects, Fusion, Flame

Issue 32, Clip 15 (released 5/1/2007)
Title:Warhammer Age of Reckoning "Warhammer Fantasy"
Type:Game trailer
Duration:0
Director:Tim Miller
Animation:Blur
Synopsis:Blur expands the world they created in Warhammer: 40,000 Dawn of War (Stash 04) with this trailer that injects a brief but much needed jolt of humor into the genre. Blur cofounder/CD Jennifer Miller says a major challenge was staying true to the highly intricate designs of the game's universe. "Animating a Black Orc with tons of bone shards, chain mail, daggers, ropes, animal sculls and other miscellaneous dangly sh#t is extremely challenging. But worth it."
Credits:For Blur: EP/CD: Tim Miller CG super: Jerome Denjean Animation supers: Marlon Nowe, Leo Santos FX super: Kirby Miller Producer: Gayle Reznik Layout/animatic: David Nibbelin, Leo Santos Sound design/mix: Gary Zacuto Music score: Rob Cairns Character modeling: Jerome Denjean, Sze Jones, Ian Joyner, Alex Litchinko BG/prop modeling: Corey Butler, Luis Calero, Zack Cork, Jerome Denjean, Kris Kaufman, Iain Morton, David Stinnett, Daniel Trbovic, Tim Wallace Rigging: Steve Guevara, Mattias Jervill, Malcolm Thomas Gustav, August Wartenberg Hair/cloth simulation: Jon Jordon, Malcolm Thomas Gustave Animation: Jeff Fowler, Marlon Nowe, Ruel Pascual, Jacob Patrick, Davy Sabbe, Leo Santos, Jason Taylor, Dave Vallone, August Wartenberg, Jeff Weisend, Jeff Wilson, Onur Yeldan Lighting/compositing: Jerome Denjean, Dan Knight, Iain Morton, Brandon Riza FX: Sam Khorshid, Kirby Miller, Brandon Riza CG character tech super: Jon Jordan Character modeling QC super: Sze Jones Mocap: Ryan Girard Concept design: Hugo Martin, Sean McNally, Chuck Wojtkiewicz Mocap talent: Steve Gibbons, Christopher Hicks, Scotty Nguyen Choreographers: Patrick Nguyen, Derron Ross, Ania Zalewski Sound supers: Tim Miller, David Nibbelin, Leo Santos Sound design/mix: Gary Zacuto Music Score: Rob Cairns Voice over: Tim Miller, Gayle Reznik, Chuck Wojtkiewicz
Toolkit:3ds Max, Digital Fusion, XSI, Brazil, Premiere, Photoshop

Issue 32, Clip 16 (released 5/1/2007)
Title:Faithless "Music Matters"
Type:Music Video
Duration:0
Director:Luis Nieto
Production:Paranoid US
Animation:Mikros Image Lab
Synopsis:Colombia native Luis Nieto studied visual communication and worked as an art director for several agencies before moving to France where went back to school and shifted his focus to film direction. His inventive and shockingly hilarious student film Carlitopolis (www.carlitopolis.com), better known as the mouse in a box project, won him wide recognition and representation with Paranoid US. This new video for UK hip hop/dance group Faithless (who were not available for a shoot) was created in just seven days and five nights at Mikros Image Lab in Paris. According to Paranoid EP Claude Letessier, the brief from the label for the video was simply, "Make it cool".
Credits:For Paranoid US EPs: Claude Letessier, Phillip Detchmendy Director: Luis Nieto For Mikros Image Lab President: Maurice Prost
Toolkit:After Effects

Issue 32, Clip 17 (released 5/1/2007)
Title:"The Lemon Tree"
Type:Short film
Duration:0
Director:Will Campbell and Tuyet Anh Vu
Animation:Will Campbell and Tuyet Anh Vu
Synopsis:The Lemon Tree was created by Will Campbell and Tuyet Anh Vu, during their time at the Savannah College of Art and Design. "The biggest creative challenge," recalls Campbell, "was balancing the stylistic appearance of the piece and its narrative impact." The film, built around the theme that perfection is individual and cannot be found or obtained through someone else, is a smooth andmoody mix of live action shot against green screen, traditional rotoscoping, 3D and 2D.
Credits:CDs: Will Campbell, Tuyet Anh Vu Writer/producer: Jett Steiger Cinematography: Eli Born Live action director: Liz Garner Assistant director: Zach LaPlant Grips: Ed Yonaitis, Matt Harfield Stylist: Ryan Campbell Additional modeling: Jennifer Wamberg, Spivey Lipsey Audio mix: Amanda Beggs, Marcos Contreras Original score: Dan Deacon Narration: Greg LaZar Talent: Leocadie Collot, Try Hock, Danela Stafford, Jett Steiger Thanks: James Gladinan, Kirt, Wittie, Dave Moon
Toolkit:Maya, After Effects, Sony Varicam

Issue 32, Clip 18 (released 5/1/2007)
Title:"Le Grand Content"
Type:Short film
Duration:0
Director:Clemens Kogler and Karo Smith
Animation:Clemens Kogler and Karo Smith
Synopsis:From co-director Clemens Kogler: "Le Grand Content examines the omnipresent Powerpoint-culture in search for its philosophical potential. Intersections and diagrams are assembled to form a grand 'association-chainmassacre' which challenges itself to answer all questions of the universe and some more. Of course, it totally fails this assignment, but in its failure it still manages to produce some magical nuance and shades between the topics of death, cable TV, emotions and hamsters."
Credits:Directors: Clemens Kogler, Karo Smith Narration: Andre Tschinder Music: Aphex Twin
Toolkit:After Effects and Illustrator

Issue 32, Clip 19 (released 5/1/2007)
Title:"Argyle Brothers"
Type:Self promo
Duration:0
Client:Argyle Brothers, Los Angeles
Director:Yoho Hang Yue
Animation:Crush Inc.
Synopsis:In 2006, Shannon Stephaniuk of PR company Glossy Inc. in Toronto had an idea to help raise the profile of several clients at once. She started by giving this brief to designer/animator Yoho Yue of Crush in Toronto, "Do something cool with wrestlers. End with the Argyle Brothers logo." (the Argyle Brothers is director John Mastromanaco's prodco in LA). She then enlisted a third client, NY music company Hired Goons, to do the track. The result is a blast of slammin' graphic fun and Stash is pleased to bring you the world premiere.
Credits:For Crush Inc. Graphic artist: Yoho Hang Yue For Hired Goons Music Music: Jeff Derringer
Toolkit:After Effects, Mac

Issue 32, Clip 20 (released 5/1/2007)
Title:"Ideazon"
Type:Virals
Duration:0
Director:Alex Wittholz
Animation:Helios Design Labs
Synopsis:Toronto design and animation studio Helios obviously had a lot of fun creating these virals, but director Alex Wittholz admits there was one hiccup: "We'd never done traditional animation before, so there was a bit of a learning curve for the first few weeks." The loose and gritty style of animation was chosen by John St. agency creatives to contrast with the category's usual diet of slick 3D game-footage ads, "The hard part," continues Wittholz, "was figuring out things like: 'What would it look like if you doused a guy on fire with a jug of acid?' and then drawing it."
Credits:For John St. Producer: Dale Giffen CDs: Gerald Kugler, Donald Vann For Helios Design Labs Lead animator: Marcus Fryia Producer: Richard Switzer Ink/wash: Felix Wittholz, Marc Panozzo Compositing: Marc Panozzo Editor: Alex Wittholz
Toolkit:After Effects, Final Cut Pro