Ash Bolland for MTV Exit Foundation

Former Umeric director Ash Bolland delivers a punch in the gut for the MTV Exit Foundation, airing in 68 countries to further awareness of human trafficking and child exploitation. Canadian band Simple Plan crowd-sourced the lyrics for the emotional track ‘This Song Saved My Life’ from fans on Twitter as part of the campaign.

The project will also be shown at pop-up open-air screenings in villages across Asia to communicate to children who are most at risk.

Bolland: “Our little film will help kids understand these factories are not the golden ticket they are lead to believe. Matt from MTV EXIT tells me it’s very moving when you see 800 plus kids at a pop up screening, eyes wide open watching the screen.”

Agency: 18 Feet & Rising, production: Curious Film, editor: Peter Crombie

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