Buck_IBM Datagrams STASH MAGAZINE

Buck Serves Up Live Tennis Data for IBM

Here’s a minute’s worth of the vivid, clever and engaging data-driven graphics Buck created live and onsite at this year’s US Open using data from the tournament delivered via Instagram. “Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive animations, rendered and uploaded in minutes.” Agency: Ogilvy & Mather

More here: instagram.com/IBMSports

Credits:
DIRECTED BY: Buck
EXECUTIVE CREATIVE DIRECTOR Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
PRODUCER: Katie Boote
ASSOCIATE CREATIVE DIRECTORS: Yker Moreno, Ben Langsfeld
DESIGN: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ WAlker
ANIMATION DIRECTOR: Jose Fuentes
TECHNICAL DIRECTOR: Sander van Dijk
ANIMATION: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O’Brien, Chad Colby, Marcin Zeglinski
ORIGINAL MUSIC & SOUND DESIGN FOR CASE STUDY: Cypher Audio
MUSIC FOR LIVE DATAGRAMS: Jingle Punks

Comments are closed.