A pristine and intricate 3D treatment for the Fine Jewellery Room of legendary UK retailer Harrods from director Liam Chapple and London motion veterans Mainframe who say they “were asked to base the piece around a clockwork insect”.

“It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in-store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazaar.”

Making of…

Last years spot…

Production studio: Mainframe
Director: Liam Chapple
3D Lead: Rebekah King- Britton
Producer: Amy Smith
Exec Producer: Adam Jenns
Animation:
Han Park
Simon Wattage
Modelling:
Diogo Diaz
Pauline Costantini
Lighting/Render:
Alex Doorman
Tom Scarlett
Rebekah King – Britton
Comp:
Frank Engen
Lucas Girault
Grade:
Ludovic Roussaux