Exactly four years ago Stash published “Turn Down For What,” the music video for DJ Snake & Lil Jon by Prettybird directors Daniel Kwan and Daniel Scheinert.

In that post I was not shy in my praise for the work, calling it a “surgically choreographed jaw-dropper of frenzied testosterone… 3.5 minutes-o-genius.”

Now, thanks to this interview by filmmaker/documentarian/podcaster Mooj Zadie, we have a real idea of how the landmark video came together and the creative and technical challenges Daniels stared down in getting it made.

“Turn Down for What” recently passed 760 million views on YouTube.
 

 
“Turn Down for What” credits
Production: Prettybird
Directors: Daniels
DOP: Larkin Seiple
VFX: Zak Stoltz
Edit: Paul Rogers