Ogilvy Paris Perrier Hot Air Balloon | STAH MAGAZINE

Eccentric Effervescence in Perrier’s “Hot Air Balloons”

It’s all-out airborne anarchy in this new :60 for Perrier as Les Télécréateurs directing duo Fleur & Manu team with MPC Paris to launch a wild party in the wild blue thru Ogilvy Paris.

Fleur & Manu: “Perrier is one of the most iconic French brands. Directors like Jean-Paul Goude, Ridley Scott and others have produced amazing films so it was really exiting to take part in that creative history.”


 
MPC Paris VFX super and CD Franck Lambertz: “Working with Fleur & Manu, who are adept at creating the ultimate fantasy world, led us to slightly unconventional techniques. I even found myself in a helicopter filming with a 360-degree camera to create the back plates.

“The main shoot took place in Argentina, with actors and extras suspended close to the ground in their baskets. This natural lighting gave the perfect reference to the VFX team for integrating the protagonists with CG elements and shot/DMP backgrounds.

“3D Supervisor Fabian Frank led the team to create 50 variations of CG hot air balloons, and re-build the baskets in 3D. Each balloon has its own unique brand of eccentricity, with the occupants using tricks to speed their balloons along. To help with the individuality, Fabian’s team used a range of cloth simulations, making some of the balloons shinier, thicker or adding a deeper sheen than others.”

Agency: Ogilvy Paris
Executive Creative Director: Baptiste Clinet
Creative Director: Paul Kreitmann
Agency Producer: Laure Bayle and Aurelie Appert
Creatives: Clara Noguier and Olivier Le Lostec

Directors: Fleur & Manu
Production Company: Les Télécréateurs
Production Company Producer:
DOP: Nicolas Loir

VFX: MPC Paris
VFX Supervisor: Franck Lambertz
3D Supervisor: Fabian Frank
VFX Producer: Quentin Martin
Grade: MPC – Remote Grading
Colourist: Matthieu Toullet

Editor: Thomas Grove carter @ Home DP

Sound Design: GUM

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