Hype Cycle: “Smart Matter” by Universal Everything

“Smart Matter,” the first in the Hype Cycle series of futurist films coming from UK digital art and design studio Universal Everything, explores “human-machine collaboration through performance and emerging technologies.”

“These human-machine interactions are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.

“The first film in this series is Smart Matter. It builds on the studio’s past experiments with motion studies, imagining a new form of collaborative interface for improvised modeling.
 
universal everything_smart_matter | STASH MAGAZINE

universal everything_smart_matter | STASH MAGAZINE

universal everything_smart_matter | STASH MAGAZINE

universal everything_smart_matter | STASH MAGAZINE

Gartner hype cycle | STASH MAGAZINE

Production: Universal Everything
Creative Director: Matt Pyke, Mike Hughes
Animation: Joe Street
Sound Designer: Simon Pyke (Freefarm)
Senior Producer: Greg Povey
Motion Capture: ­Nick Dulake, Ursula Ankeny (Sheffield Hallam University)
Dancer: Tamar Draper
Choreographer: TC Howard
 

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