Saddle up for two and a half minutes of gloriously random confection-colored vignettes designed to channel the mysterious power of Kawaii (cuteness) and propel Marukome instant miso soup off the shelves of Japanese grocery stores.

Agency: Dentsu, Japan
CDs: Yusuke Sato, Nao Hirano
Copy: Yusuke Sato
AD: Nao Hirano

Directors: Sojiro Kamatani, Eri Sawatari
DOP: Senzo Ueno
Lighting Director: Chie Nagao
Art: Chihiro Matsumoto

Stylist: Yasuhiro Takehisa
Hair: Tomoko Sato
Make-up: Nao Yoshida

CG: Saito Tatsuki
Color: Ben Conkey
Composite: Daisuke Miyako

Music: Setsu Fukishima
Mix: Makoto Tomizawa

Production: Tohokushinsya
Producers: Daiji Yoshida, Shota Sawabe
PM: Akinori Kajima