MPC Helps Kia Hamsters Become Gym Rats

During last night’s 2013 MTV VMAs, Kia introduced their revamped 2014 Soul with another loveable hamster spot directed by David&Goliath ECD Colin Jeffery out of @radical.media. Jeffery has worked on the Kia hamsters for the past seven years, “We’ve had fun evolving the Hamsters’ looks, personalities and taste in music,” he said. “Over the years, we’ve developed a specific VFX process to make the Hamsters as detailed and life-like as possible.” VFX/post by MPC.

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