Working with Miami agency AKQA Bloom, LA prodco Landia, and an array of animation styles and techniques (including CG, 2D, and stop-motion), the crew at Le Cube highlight Coca-Cola’s returnable bottles in a fun and frenetic :30 spot.

Le Cube founder/CD Ralph Karam: “One of the team’s main challenges was seamlessly integrating numerous distinct animation styles into a single cohesive piece, ensuring natural transitions between each style and ending with the feeling of a unified film.

“Just like assembling a jigsaw puzzle, each piece of artwork was meticulously planned to fit into the animation, identifying key points where transitions between styles could occur. Additionally, extensive communication between the team ensured consistency in style and a fluid flow throughout the piece. It was beautiful to see so many talents working together.”
 
 

 
Client: Coca-Cola

Agency: AKQA Bloom

Production: Landia
Animation: Le Cube
Director: Ralph Karam
EP: Fernanda Soma, Juanma Freire
Line Producer: Mechi Serrano
Animation Supervisor: Federico Radero
Clean Up and Tie Down Supervisor: Laura Desmery
Assistant Director: Ago Carrera
Animatic: Gabriel Fermanelli
Art Team: Andrea Devia Nuño, Bernardo Henning, Bitasi Santos, Can Can Club, Crisalys, Fernando Molina, Franco Vecchi, Giulia Marchetti, Grand Chamaco, Lucas Andreu, Nahuel Bardi, Oddis
Compositor: Adrián Mirandeborde
2D Animators: Cintia Czeszczewik, Desi Garrido, Juan Huarte, Margarita Premuroso, Yas Hanna
3D Animators: Bruno Persico, Fernando LaMattina, Gabriel Quintana
3D Modeling/Shading/Lighting: Giulia Marchetti, Lui Nogueira
Clean Up: Augusto Cortejoso, Juan Pablo Barbieri, Juli Soloaga, Micu Carrizo, Sofia Diaz, Sofia Fernandez, Sofia Sosa, Yas Hanna

Stop Motion Animation: Can Can Club