Lumbre TYC “SPORTIA 2014” Rebrand

Buenos Aires motion powerhouse Lumbre continues to grab the attention of clients and awards judges with their obsessively detailed 3D broadcast design work.

The latest evidence: New animated packaging for TyC Sports’ flagship news program Sportia, “The full rebrand weighs in at over 50 pieces including openings, bumpers, sections, and a graphic system for data and statistics. And yes, we here at LUMBRE do use the excuse that we are doing research for work whenever anyone at home tries to change the channel away from sports.”

Client: TyC Sports
Creative Direction: Gonzalo Gomez Berard
Art Direction: Javier Gori

LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Art Director: José Cambariere
Design: Adriana Campos, Andy Cambiasso, José Cambariere
3D Lead Animation: José Cambariere
3D Animation: Julián Cooke, Mr. X, Darío Becher
2D Animation and composition: Dario Becher, José Cambariere, Julián Cooke
Music for this reel: SKisM – Experts (Original Mix)

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