Strange Beast_Sauza | STASH MAGAZINE

Piccadilly Curtains, Tequila and Justin Timberlake

Strange Beast director Piccadilly Curtains (aka Adam Parry) shows off his diverse bag of design and directing skills with this very cool multimedia set piece for Sauza’s premium 901 tequila starring Justin Timberlake and some very tasty graphic projections.

Piccadilly Curtains: “Projections, illustration, alcohol and a superstar – what’s not to like about a brief like that? I loved the idea of creating a very detailed, almost Victorian style of illustration and finding out how this would fit within a more modern aesthetic. By using traditional cel animation, but then projecting it in and around Justin during a live-action shoot, I feel we really nailed the theme of ‘Premium Remastered’.”

PRODUCTION COMPANY Strange Beast
DIRECTOR Piccadilly Curtains
DESIGN / ILLUSTRATION Barry Brunner, Sarah Orenstein
LIVE ACTION PRODUCER Paul Middlemiss
POST PRODUCER Mei-Ling Wong
EXECUTIVE PRODUCER Sam O’Keefe

La Comunidad
CHIEF CREATIVE OFFICER Jose Molla
CHIEF CREATIVE OFFICER Joaquin Molla
MANAGING DIRECTOR Luis Montero
VP OF INTEGRATED PRODUCTION Laurie Malaga
GROUP CREATIVE DIRECTOR Rodrigo Butori
SENIOR ART DIRECTOR Chris Berry
ACCOUNT SUPERVISOR Derek Channell

ART DIRECTION Elliot Blanchard
DESIGN / ILLUSTRATION Barry Brunner, Sarah Orenstein
ILLUSTRATION Arthur Metcalf
CELL ANIMATION Arthur Metcalf, Jules Guerin
2D ANIMATION Paul Todero, Steven Lee, Arthur Metcalf
PREVIZ Joshua Delaney
EDITOR Maria Diakova
COLOUR CORRECTION Matt Turner @ Absolute Post
FLAME Dirk Greene
SOUND DESIGN / COMPOSITION Cam Ballantyne @ Beatworms

PRODUCTION SUPERVISOR Matthew Squires
ASST. PROD.SUPERVISOR Kristi King
PRODUCTION ASSISTANTS Whitney Jackson; Kyle Koromaldi; Glen Curtis; Patrick Quinn; Nick Portaro
DIRECTOR OF PHOTOGRAPHY Tristan Sheridan
1st ASSISTANT CAMERA Adam Cowan
STYLIST Joseph Turla

Immediate Byte