1stAveMachine pulls together legendary character designer Wilfrid Wood and London animation studio Red Knuckles to help FCB Inferno London and mega-publisher Pearson focus attention on how many of the planet’s biggest problems stem from the fact three-quarters of a billion humans cannot read or write.

Client: Pearson

Agency: FCB Inferno London
CCO: Owen Lee
Senior Art Director: Julia Ferrier
Senior Copywriter: Martin McAllister
Producer: Charlotte McConnell
Producer: Kate Grenfell
Social Media Manager: Laura Visick

Production Company: 1stAveMachine
Designer/Sculptor: Wilfrid Wood

Animation: Red Knuckles
Producer: Claire Plaskow
Executive Producer: Isabella Parish
Senior Interactive Designer: Nick Vassou
Interactive Producer: Kit Peebles
Build: Mobile Bakery
Seeding: Village Communications