1stavemachine Pearson Literacy | STASH MAGAZINE

1stAveMachine and Red Knuckles: Pearson “Project Literacy”

1stAveMachine pulls together legendary character designer Wilfrid Wood and London animation studio Red Knuckles to help FCB Inferno London and mega-publisher Pearson focus attention on how many of the planet’s biggest problems stem from the fact three quarters of a billion humans cannot read or write.

1stavemachine Pearson Literacy | STASH MAGAZINE

1stavemachine Pearson Literacy | STASH MAGAZINE

1stavemachine Pearson Literacy | STASH MAGAZINE

Client: Pearson

Agency: FCB Inferno London
CCO: Owen Lee
Senior Art Director: Julia Ferrier
Senior Copywriter: Martin McAllister
Producer: Charlotte McConnell
Producer: Kate Grenfell
Social Media Manager: Laura Visick

Production Company: 1stAveMachine
Designer/Sculptor: Wilfrid Wood
Animation: Red Knuckles
Producer: Claire Plaskow
Executive Producer: Isabella Parish
Senior Interactive Designer: Nick Vassou
Interactive Producer: Kit Peebles
Build: Mobile Bakery
Seeding: Village Communications

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