MPC Tackles Madden NFL 16 “Madden: The Movie”

MPC LA take the VFX lead in the latest full-on insanity from hungry man director Wayne McClammy and SF agency Heat for EA Sports’ Madden NFL franchise, a five-minute parody-packed movie trailer starring Dave Franco, Christopher Mintz-Plassethe and NFL playmakers Rob Gronkowski, Julio Jones, Antonio Brown and Colin Kaepernick.

MPC VFX Supervisor Benji Davidson in LA: “Doing a longer format spot is always fun because you get caught up in the momentum of the story and have some latitude to really push and try the unexpected.

“We created a pipeline for ‘Madden: The Movie’ across our studios in Los Angeles, New York, London and Bangalore. We employed all disciplines and routed the work through Telecine to keep color consistent. We spent two weeks completing 200 shots, and although we were a little sleep deprived, we did everything with a laugh and love where we landed.”

Watch the finished film:

Watch behind the scenes:

Client: Electronic Arts

For Heat
Agency Chairman/Executive Creative Director: Steve Stone
Agency Creative Directors: Anna Rowland, Warren Cockrel
Agency Sr. Art Director: Nichole Geddes
Agency Producer: Jonathan Matthews

For Hungry Man
Director/Writer: Wayne McClammy
Director of Photography: Bryan Newman
1st Assistant Director: Brian Stevens
Production Company Executive Producer: Mino Jarjoura
Production Company Line Producer: Dave Bernstein
Production Company Production Designer: Laura Fox

VFX Executive Producer: Elexis Stearn
VFX Producer: Brian Friel
VFX Creative Director: Paul O’Shea
VFX Supervisor/2D Lead: Benji Davidson
VFX Supervisor: Zach Tucker
VFX Team: Gizmo Rivera, Brian Williams, Ben Persons, Steward Burris, Corinne DeOrsay
Colorist: Ricky Gausis

For Rock Paper Scissors
Editorial Executive Producer: Angela Dorian
Editorial Producer: Helena Lee
Editor: Christjan Jordan
Assistant Editor: Pieter Vijoen

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