Selfridges + Sustainability by Strange Beast

Strange Beast directors Anna Ginsburg and Hannah Jacobs add whimsical hand-drawn life to the voices of Selfridges staff revealing the array of sustainability initiatives underway at the venerable UK department store.

From Strange Beast: “Drawing from each director’s style, the main challenge was visualizing such large and abstract concepts alongside simpler ones.

“For instance, finding a way for ‘banana bread’ to live seamlessly beside the concept of ‘inspiring change through legacy’ led to Hannah and Anna creating a textured visual style that encompasses the home grown nature of the efforts made by staff.”

Anna Ginsburg also created this film called “Material World” for Selfridges’ “Hot Air” series.
 
Anna Ginsburg and Hannah Jacobs Strange Beast Selfridges animated film | STASH MAGAZINE

Anna Ginsburg and Hannah Jacobs Strange Beast Selfridges animated film | STASH MAGAZINE

Anna Ginsburg and Hannah Jacobs Strange Beast Selfridges animated film | STASH MAGAZINE

Anna Ginsburg and Hannah Jacobs Strange Beast Selfridges animated film | STASH MAGAZINE

Anna Ginsburg and Hannah Jacobs Strange Beast Selfridges animated film | STASH MAGAZINE

Client: Selfridges
Commissioner: Anna Cleaver
Consultation: Kathryn Ferguson
Project manager: Ellis Johnstone

Production: Strange Beast
Directors: Anna Ginsburg, Hannah Jacobs
Producer: Zoe Muslim
Executive Producer: Kitty Turley
Animation: Anna Ginsburg, Hannah Jacobs, Matt Lloyd, Rhys Byfield, Caitlin McCarthy, Hannah McNally

Sound Design: Father

Featuring the voices of Selfridges team members
 
 

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