Old Spice You Land W+K | STASH MAGAZINE

Play Old Spice “Youland”: The Video Game About You and Your Facebook Friends

“We made a customizable video game about you (yes, actually you), featuring talking animals, unbalanced strip mall-to-human ratios, tattooing enemies in the face, wooden virtual-reality headsets, and the very real perils of inter-dimensional cyborg race cars! We hope you enjoy and then share on your social media networks because this game was really, really super hard to make.”

Play the game here.

Old Spice You Land W+K | STASH MAGAZINE

Old Spice You Land W+K | STASH MAGAZINE

Old Spice You Land W+K | STASH MAGAZINE

Agency: Wieden + Kennedy Portland

Immediate Byte