Swiss International and Adam Berg Unleash “Boxes” for Uber

Two hundred cardboard-clad extras on the streets of Bangkok extended to thousands in seamless VFX from Stockholm studio Swiss International push this Uber ride sharing spot from director Adam Berg nicely over the top.

Marketing director for Uber, Asia Pacific Esh Ponnadurai: “We use boxes as a way to dramatize the traffic situation and highlight some of the funny, absurd and occasionally annoying situations that we face on daily basis in traffic.

“We also hint at the need for solution, of which ride sharing plays an important role.”
 
Uber Boxes | STASH MAGAZINE

Uber Boxes | STASH MAGAZINE

Uber Boxes | STASH MAGAZINE

Uber Boxes | STASH MAGAZINE

Agency: Forsman & Bodenfors

Production Company: Indio Film
Director: Adam Berg

VFX: SWISS
Executive Vfx Producer: Emma Rosas Hott
Vfx Supervisor: Leo Wilk
Vfx Producer: John Thorstensson
Vfx Coordinator: Jonas From
Vfx Artists:
Peter Marin
Jon Wesström
Nicklas Bühlman
John Svensson
Markus Bergqvist
Marcus Krupa
Mattias Josefsson
Benjamin Kraft
Mattias Lind
Anne Isaksson

Grade: MPC
Colorist: Mark Gethin

Sound Design: RedPipe
 

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