From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
Category 3D Style, Animation, Brand film, CG, Stop Motion, The Inbox · Tags Aggressive, Alex Mikhaylov, Alex Topaller, Athena Healthcare, Colossus, Dan Shapiro, Loop, Massive Music, Max Chelyadnikov
Alex Topaller and Dan Shapiro (aka NY directing duo Aggressive) light up this beautiful music video for the Cris Cab track “Loves Me Not” with a clever and mesmerizing ceiling of photo-real CG light bulbs. Extra bonus points for the elegant/minimalist set, muted palette and seamless integration that keep the intriguing lighting device from slipping into gimmickry. [Watch]
