As these 10 projects demonstrate, 2018 was an exceptional year for marketing films not intended for broadcast TV. The budget, talent, and tools may vary but the ambitious engagement and emotional goals do not. [Watch]
Lionel Messi’s quest to bring the World Cup home to Argentina continues this summer in Russia and this four-minute tale, lovingly crafted by Gizmo in Buenos Aires, provides a spectacular recap of the man and the challenges he’s faced since childhood. [Watch]
Free from the duration, format, and censorship restrictions associated with mainstream TV or cinema advertising, brand films allow for a refreshing range of techniques, narratives and visual styles. [Watch]
Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera. [Watch]
The animated (and true) story of how a Jamaican boy named Usain Bolt embraced his innate talent for running, rising thru pressure and pain to become the fastest man alive – brought to vibrant life by the Oscar-winning team at Moonbot for Gatorade thru TBWA\CHIAT\DAY. [Watch]
1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Watch]
