IKEA x HAY | STASH MAGAZINE

IKEA x HAY: Ypperlig Collection (Teaser)

The first look into the collaboration “YPPERLIG” between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017. Client: IKEA Agency: NIKEXTENSION Production Company: Kuhl & Solvstrom Creative Direction: Nikolaj Fremming (Nikextension) Concept: Mike Wittrup (thebarkas.com), Nikolaj Fremming, Morten Kühl Christensen Design & […] [Read more]

BBH IKEA Cheras Nieto| STASH MAGAZINE

IKEA: Get Cheras to Cheras

IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Read more]

Behind the Scenes: IKEA “The Joy Of Storage”

Here’s how the CG (from MPC) and the puppetry (from Jonny & Will at Blinkink) came together to make Dougal Wilson‘s new IKEA spot so engaging. MPC’s 3D and 2D teams completed over 35 VFX shots in three weeks, including the creation and animation of the T-shirts and multiple location enhancements. [Read more]

MPC Dougal Wilson IKEA | STASH MAGAZNE

Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”

A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Read more]

MPC_IKEA Bed | STASH MAGAZINE

Juan Cabral and MPC: IKEA “BED”

A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Read more]