Totuma Breast Cancer | STASH MAGAZINE

Treading the Fine Line for Breast Cancer

Creating hundreds of visual “boob” metaphors looks like a fun project but Totuma CD Hubert Reinfeld says creating this breast cancer awareness campaign for Lifetime Latin America was among the most difficult he and his crew have ever attempted. [Read more]

Death and Danger In Venezuela

Unrest in the Ukraine dominates the headlines but, as the Caracas-based Totuma crew and Irene Ramírez make clear in this new infographic poster, the unrelenting political chaos and violence in Venezuela has rendered their homeland one of the most dangerous on the planet with 24,763 homicides in 2013 or one murder every 20 minutes.

Totuma_Venezuela Poster | STASH MAGAZINE

Totuma CD Hubert Reinfeild: “As designers and visual communicators we have to make something, so we did this poster and a sculpture to try capturing the essence of (at least one) of the reasons young Venezuelan students are protesting and dying.

“Between 1999 and 2013 there have been 200,509 violent deaths in Venezuela. In comparison, in the Iraq War there where 189,000 casualties (this is data from March 2003 to February 2013).

“In Venezuela there’s no official war, but every 20 minutes someone gets murdered. They aren’t just numbers, on the last month and a half thirteen people have died in a even worst scenario, if that’s possible, by the government forces.

“Until the actual government (or the next one) equally values the life off ALL venezuelans (regardless of their political views), we’ll have a nation divided by hate and we’ll carry over our shoulders and conciseness the sad title of being one of the most dangerous countries in the world.”

Poster: Irene Ramírez, adapted by Totuma. [Read more]

Liquid Love from Totuma

Totuma introduces their “new fully animated font: Liquid_o” with an enigmatic and elegant design exercise…

“Tears, saliva, sweat, blood. Love is the acceptance that the body of your significant other is near 65% fluid. So, if you really want to love someone, you must be intimately acquainted with his or her fluid makeup as much as anything else. And, this fluid, this internal part of all of us, may offend our senses, but love forces us to reach beyond our comfort zone to truly know a person inside and out and and accept them for who they are.”

Amen. [Read more]