mtv-os | STASH MAGAZINE

Tomás García: MTV.OS Branding

Hold onto your memes and emojis, Tomás García and his crew in Buenos Aires just sent us this absurd whack of chaos/branding for MTV.OS, aka the scary future of broadcasting that uses A.I. to take over your TV brain.

mtv-os | STASH MAGAZINE

Tomás García: “MTV.OS is the cognitive-audiovisual representation of an algorithmic culture that takes control of our lives. Algorithms, though not well known by many people, is taken as a pop culture element par excellence, exploited to obtain all its variations until it reaches fully automated absurdism.

mtv-os | STASH MAGAZINE

“Within the range of possibilities we have Computational Comedy based in Neural Networks and Deep Learning, explained in such a way that the absurdism of it all explains the sometimes complex concepts of big data culture.

mtv-os | STASH MAGAZINE

“Bots and funny search suggestions, A.I. Astrology, Artificial Stupidity and Machine Generated Talk are just a few of the elements that emerge out of the convergence of algorithmic culture and absurdism.

mtv-os | STASH MAGAZINE

“The list of assets that comprise this project are: 20 animated and customizable Idents, 5 bumpers, 24 text containers, 20 backgrounds, 18 Animated Emojis, 1 typography designed with the latin, greek and cyrillic alphabet and a sound kit with 125 sounds. All the pieces were designed in horizontal, vertical and square formats.”

Company: MTV International
Agency: MTV International World Design Studio Buenos Aires
VP Creative Director: Sean Saylor
Creative Director: Ignacio Gil
Creative Lead: Maxi Borrego
Creative team: Sol Astolfi
Lead Designer: Charlx Alemañy
Director Production & Operations: Josefina Marfil
Lead Producer: Delfina Chiesa

MTV.OS Credits
Creative Director & Design: Tomás García
Sound Design: Mateo Amaral
Executive Producer: Tomás García
Producer: Gabriel Freire
Typeface Design: Bjorn Johansson
2D Animation: Tomás García, Gabriel Freire, Alejandro Bonafina, Martin Kowal, Matias D’Alessandro
2D Additional Animation: Thomas Roger – Additional Design: Leandro Chaman, Agustin Alvarez
3D Modeling & Animation: Nahuel Belich, Martin Eschoyez
3D Additional Animation: Miguel Cortina, Franco Carlesimo
After Effects Scripting: Valeria Rapoport, Alejandro Bonafina
Assets & Template Customizing: Edgardo Olivetti
Voice: Jessica Di Cicco

MTV.OS Reel Credits:
Edited by Tomás García
Written by Giancarlo Sandoval & Tomás Garcia
Sound Design: Mateo Amaral
Music provided by studiokamp
MTV.OS Voice: Jessica Di Cicco
Creative Consultants: María Zanetti, Giancarlo Sandoval, Valentín Muro, Matias Lafalla, Matias Mediña.

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