The Art + Science of Nike by Emrah Gonulkirmaz

Imagined by Toronto director/motion designer Emrah Gonulkirmaz, “The Art + Science of Feeling” is a stunning visual representation of wearing the new Nike Free Hyperfeel, inspired by data captured while running with the Nike+ Running App and Nike+ FuelBand.

“I have always been fascinated with the development of digital landscapes informed from insights taken from nature,” said Gonulkirmaz. “This is my exploration into running with Nike Free Hyperfeel, manipulating the statistical data from the peaks and troughs of the run—from quick bursts of speed, to a lulling rest and an all­?out sprint finish and bringing it to life graphically.”

The soundscape was developed by John Black of Cypheraudio.

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