Artist: Jonathan Kim
Studio: Royale

Info from Kim: “Nike asked us to create a spot for the launch of the all new 2012 FA12 hyper dunks. We crafted a fully CG spot highlighting the innovative technology that unites real life competitive gaming and social media. These were the initial style frames which were later toned down to highlight more of the technology. The spot premiered in primetime – during the first half of game 5 of the 2012 NBA Finals and soon after went on to air globally.”

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