Join TRONCO directors Can Can Club (aka Becho Lo Bianco and Mariano Bergara) for a peek into the art of crafting soup bowl zoetropes during their recent Tim Horton’s spot for 1stAveMachine thru JWT.

“It was crucial that the piece was made in camera, with no digital tricks, and to have the bowls 100% handmade. The other challenge was to tell a story with these brief loops, and giving narrative power to the beautiful ceramics pieces.”

The finished spot:

Agency
JWT

Creative Director:
Antonio Balseiro

EP ARG:
Lautaro Brunatti
Leticia Christoph

Line Producer US:
Nanette Nelms

Line Producer ARG:
Nayla Soffita

DA:
Felicitas Soldi

DOP:
Sergio Piñeyro
Animation Director:
Mab Bergara
Becho Lo Bianco

Producer:
Lala Lezzi

Production Manager:
Lucila Aguilar

PA:
Ro Mercau

Art Director:
Fernando Sawa

Concept Artist:
Matías Pan
Art Director:
Fernanda Castelo

Art Assistant:
Juan Manuel Castelo
Laura Trobo

Creative Developer:
Laura Gorbatt

Prop Master:
Andrés Lehman

Prop Master Assistant:
Diego Grunstein

Stylist:
Renata Gelosi
BTS:
Natalia Loiacono

Editor:
Laura Von Bierbrauer

Post Production MATE:
Diego Gambarotta
Juani Simioli
Carlos Balseiro