TRAKTOR AND MPC DO BATTLE

A nice twist on the Massive-enhanced crowd epics that are all the rage – full of great details and seamless VFX from MPC turning 200 fired-up extras into 5000 domestic warriors. It’s a cinema-only spot for the weekly magazine supplements from the UK newspaper Mail On Sunday. Director: Traktor, Agency: Bartle Bogle Hegarty, Production: Partizan […] [Read more]

RATASTIC

Something is amiss in the Comcast lab thanks to digital rat-wrangling from Animal Logic and very dry human wrangling from director Mike Maguire via The Directors Bureau. Agency: Goodby, Silverstein & Partners, On-Line: Brickyard VFX,  Graphics: Stardust. [Read more]

REUBEN SUTHERLAND AND JOYRIDER FOR PS3

Joyrider director Reuben Sutherland (who spawned a legion of imitators with his Pheonix Foundation "Hitchcock" video in 2005) applies his love of carefully composited 3D and signature distressed black and white look to this new alien-infested action spot for Sony and the Resistance Fall of Man game.               Agency: […] [Read more]

YO DUMMY, BUCKLE UP

Turns out Finnish teens have an attitude when it comes to wearing seatbelts. So the Ministry Of Transport in Finland and Publicis Helsinki hired German directing duo Alex & Steffen (repped out of SPY films in Toronto) to motion capture some dummies (and a squirrel) and reverse the usual crash test roles in hopes of […] [Read more]

MASSIVE BLACKGINGER

Capetown post/VFX/animation studio Blackginger joins the crowd putting Massive software through it’s paces for TV spots with this convincing and well-shot stampede for a South African financial services company. Read more tech deets from VFX super Brian Goodwin here.       [Read more]

EL RANCHITO FOR RENAULT

El Ranchito‘s work on feature films comes in handy on this cinematic Renualt spot featuring gas pump banditos perfectly integrated into the day-for night footage. Agency: Publicis, Director: Daniel Benmayor. [Read more]