Comedy Central Rebrand Sneak Peak
Just got back from a briefing at Comedy Central where the design team unveiled the channel’s first full rebrand in 10 years. Gone are the familiar (and well-worn) urban street art motifs, replaced by this clean, verging-on-austere design the CC brass believes better suits the breadth of their content and the many platforms it screens on.
The network gathered pitches from seven design companies with The Lab winning the assignment for what SVP/CD Bob Salazar noted as the NY studio’s masterful grasp of how the network would be perceived across all media. The Lab is now working closely with the CC in-house design team to hit the January 11 launch date for the new look and logo.
Then tell us what you think in the comments.