Laundry! Gives Eminem a Little Headroom
Los Angeles CG and animation force Laundry! re-team with director Rich Lee to showcase Eminem’s machine gun wordplay and razor wit by casting him as a resurrection of Rocky Morton and Annabel Jankel’s mid-80s ADHD poster boy Max Headroom.
The result is a mesmerizing, smirk-inducing six-minute clip that peaks with the manic “Rap God” delivering 100 words in 16 seconds before his brain explodes.
Laundry! and Lee previously collaborated on MVs for Will I Am, Nicki Minaj, J-Lo and the Rolling Stones.
Director: Rich Lee
Producer: Justin Diener
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Head of Production: Eric Badros
Producer: Kirsten Collabolletta
Design: PJ Richardson, Yongmin Park, Tom Allain
Animation: Yongmin Park, Tom Allain