LUX DELUXE

Their are thousands of creative and logistical decisions that go into any major spot and sometimes (read: on blindingly rare occasions) they coalesce into something more fun even (gasp) uplifting than they ought to be. This spot for Lux soap  – directed by Nacho Gayánout of Stink through Buenos Aries agency Santos with VFX by Glassworks – joins the ongoing trend for epic-scaled over-the-top productions and pulls off the tongue-in-cheek fun while getting the branding job done.

lux1.jpg

lux.jpg

 

Comments
One Response to “LUX DELUXE”
  1. André says:

    Don’t forget Psyop Home Depot spot!