From Jumbla animation and motion graphics studio in Melbourne, Australia: “When you go to the homepage of lyfapp.com you’ll see the video we created to explain what the app is all about. And aside from the logo and strapline “You’re not alone,” that’s pretty much all you’ll see on the home page.

“Our video had to engage, educate and then entice the viewer to download the app.”

Production: Jumbla