Moonbot and Chipotle “Cultivate a Better World”
Following up their 2012 Oscar win for “The Fantastic Flying Books of Morris Lessmore,” Shreveport, Louisiana-based Moonbot Studios returns to design and animate a rich and emotional three-minute branded content piece plus mobile gaming apps as part of Chipotle’s “Cultivate a better world” message.
As you’d expect from Moonbot, the narrative, character work, blocking, lighting, and environments are all lovingly crafted and then masterfully combined into an affecting and effective whole. The track is a cover of “Pure Imagination” from Willy Wonka & The Chocolate Factory by Fiona Apple.
Watch the BTS video below and check out the apps here.