Notaro and Brand New School Brush Up on History

Brand New School‘s Jonathan Notaro directs this incredibly ambitious revisionist history of the toothbrush shot on multiple locations in Budapest for Philips Sonicare thru O&M with BNS also handling post. Just how ambitious is it? Have a look at the BTS video below and shake your head in wonder at the level of detail, number of props, locations, sets and extras.

Notaro: “We wanted the actor to literally ‘brush his way through time,’ so we practically tethered him to the camera/dolly and dragged him through the various period-specific scenes.”

Brand: Philips Sonicare
Title: Stick with Technology

Credits:
Agency: Ogilvy & Mather
Client: Philips Sonicare
ECD: Jason Marks
ECD: Craig Mannion
AD: Lucas Camargo
AD: Lukas Lund
AD: Andreas Hoff
Senior Producer: Sarissa Karbach
Managing Director: Kathleen Gareiss
Senior Producer: Amy Chuang

Prod. Co.: Brand New School
Director: Jonathan Notaro
EP: Devin Brook
DP: Tommy Wildner

Post: Brand New School

Telecine: Company 3
Color: Tom Poole
Sound Design: Machinehead
Sound Designer: Stephen Dewey

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