Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Meet Serap, a Nepalese Sherpa who’s led 28 expeditions to the summit of Everest and the captivating spokesman in this Doctor’s of the World spot from Mill+, Chemistry Creative and Publicis asking us all to help provide long term medical care to the survivors of Nepal’s devastating 2015 earthquakes. [Watch]
Hypnotically dense collage work from Not to Scale director Chris Curtis keeps you glued despite the dry-ish voice over of this summary of the The Internet of Things for Deloitte University Press, all with the goal of “Bringing a human touch to infographics, with people not pie charts.” [Watch]
Blinkink directors The Layzell Brothers (Matt and Paul), who first caught our attention back in 2011 with their mad holiday idents for E4 and then the insane “Future Travel” short for Cartoon Network, have fun with real security footage of shoplifters at Harvey Nichols to promote the UK retailer’s Rewards App. [Watch]
Nobody explains sports like animator/director/writer Fraser Davidson and the crew at Cub Studios in London. The breezy wit and rant-like pacing keep your interest even through the most arcane details while the vibrant palette and playful art direction help expand the visual appeal beyond hardcore sports fans. [Watch]
My interest in heavy metal music is minimal but a great story is a great story, especially when the hero overcomes severe, even ironic adversity. So it happened 67 years ago when a Birmingham welder (and future Black Sabbath guitarist) named Anthony Frank “Tony” Iommi lost two fingers to a metal stamping machine. [Watch]
As the design world drowns in demo reels (invariably a string clips cut to music), what can a studio do to punch out of the noise and deliver a clearer picture of who they are? The company manifesto is a good start. Witness this snappy 90-sec romp created by We Are Royale and timed for the launch of their new site [Watch]
Trip backstage with GMUNK and crew for Mr. Munkowitz’ ambitious chapter of The Connected Series sponsored by Samsung; an exploration of the power of technology to re-pattern the way we see ourselves, allowing us to relive the past and embellish the present. [Watch]
Meet Steve Frykholm who joined Herman Miller in 1970 as their first in-house graphic designer. Charming, unassuming and humble, I find the story of his eccentric company picnic posters, their induction into the Museum of Modern Art and recent reprinting, a refreshing tonic to today’s hard charging design environment. [Watch]
Fred Astaire’s groundbreaking rotating set dance number from the 1951 MGM musical comedy Royal Wedding gets a DIY update in this video for “Julia” by Toronto’s Fast Romantics with frontman and director Matthew Angus handing the VFX. [Watch]
Troublemakers director Icecream (aka art director/motion designer Nicolas Dufoure) delivers a dark and brooding version of T. S. Eliot’s “The Wasteland” for the second of three films launching The Josephine Hart Poetry Foundation’s Poetry Movement program. Sound design and music by CypherAudio. [Watch]
Montreal graphic designer Nicolas Ménard moved to London in 2012 to complete an MA in animation at the Royal College of Art where he created this darkly comic animated mini-masterwork called “Loop Ring Chop Drink 2014” which just completed a successful festival run. [Watch]
As full-on fans of CG sneaker porn, it is our sworn duty to bring you this high-octane macro adventure into the secret workings of the Nike Air Zoom Elite 8 as imagined by director Ryan Dunn and the CHRLX crew. Originally commissioned for in-store, Nike loved the spot enough to bump it up to run on air. [Watch]
Take a surreal and completely mad mixed media/2D trip into the animation process with Filmakademie Baden-Württemberg student directors Alireza Hashempour and Malaeke Farhangadib in their ID for the 2015 Stuttgart Festival of Animated Film. [Watch]
Vancouver VFX house The Embassy reveal their extensive and detailed efforts behind this ambitious web film for Playmation, Disney’s new line of wearable tech toys and connected apps featuring Marvel’s Avengers and Star Wars. [Watch]
