PLUG AND PLAY MP3 POSTER FROM PEPSI
Vancouver and Toronto subway riders will be able to plug their headphones into 100 transit posters this summer to hear one of 12 different tunes. The posters, from the heads at BBDO Toronto, contain an MP3 player so you can catch a few seconds of say, "Crazy" by Gnarls Barkley (because you haven’t heard it enough), before a VO will direct you to Pepsiaccess.ca. Cool concept. Can’t wait for a cool application.