Rok Predin and Trunk Tease the Jaguar C-X17

Starting with real-world pencil sketches by Jaguar designers, Trunk director Rok Predin distills the ethos and technology behind Jaguar’s new C-X17 concept vehicle into a kinetic mix of hand-rendered 2D line work and Cinema 4D held together with narration by Jaguar design director Ian Callum. The film premiered along with the C-X17 at the 2013 Frankfurt Motor Show.

Predin: “The key was to offer the audience a different way of looking at what was being described by Ian – but at the same time trying to keep everything as pared back as possible by just using our pencil and card architecture.”

Director: Rok Predin
Animation: Martin Oliver, Francisco Puerto Esteban, Layla Atkinson, Rok Predin, Will Jarvis
Art Workers: Jenny Jokela, Sarah Yan
Composer: Sebastijan Duh
Sound Design: Jake Roberts
Sound Mix: JM @ Fonic
Compositing: Rok Predin
Producer: Richard Barnett
Animation Concept: Trunk
Agency: FP Creative
Prod Co: Trunk Animation

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