Royale Takes You “Inside the Innovation” for Nike

Brien Holman, ECD/Partner at Royale in LA: “Nike wanted a piece that shows how an equal amount of technology goes into building its street wear as does its footwear. The actual process of creating such a lightweight fleece is what we wanted to focus on.

“We built a CG loom that would realistically spool hundreds of thousands of threads into one piece of fabric. The Tech Fleece Hoodie is constructed within this loom, giving extra attention to the elements that make it unique.” Audio: Gavin Little @ Echolab.

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